You may have noticed the announcement of a new organization—the Personal Lines Growth Alliance, which carries the tagline, “Independent Agents for a Profitable Future.” This new organization has been formed to help independent agency owners to take a fresh look at opportunities presented by personal lines of insurance. As executive director of the AIMS Society, I’m proud to have one of our own—a fellow CPIA—chairing the organization and other CPIAs and AIMS Society leaders on the alliance’s board of directors.
As you might already know, the personal lines P&C sector generates some $230 billion in premiums each year. National and regional independent agent carriers only account for about one-third of those personal lines premiums. The alliance wants to equip independent agents and brokers to go after more of this business and to reach customers in our communities that are finding insurance elsewhere right now.
AIMS Society is a founding partner of the alliance—and for good reason. Not only can our members benefit from increased attention to personal lines production, but others in the industry can gain tremendous insight from the expertise and experience our society members possess. And we’re making that happen. The CPIA seminars – Insurance Success Seminars—Position for Success (CPIA 1), Implement for Success (CPIA 2) and Sustain Success (CPIA 3)—are educational programs the alliance is making available.
Keep an eye out for more information on the Personal Lines Growth Alliance and its progress. Better yet, join the organization. Membership is free for independent agents! And plan to join us at the AIMS Society PRO-to-PRO Executive Retreat in March, where we’ll provide a status update on the alliance, along with an agenda full of practical sales and marketing ideas to help your independent agency grow.